About Us

Located in the heart of Williamsburg, Allegria Boutique opened its doors to the Brooklyn community on September 2012, a world of wonderland for clothing, accessories, decor, and toys for the littles ones (up to 8 years old) and some pieces for those young at heart; those loving playful and unique items. Surrounded by beautiful walls and crafted furniture pieces that make the space fun and whimsical, you won't forget your experience at our store!

We deeply believe, Allegria is not just a children's boutique but a family experience where you can travel around the world through our curated selection of products like hand knit sweaters from Argentina, wooden old school toys,one of a kind hand-made stuffed animals and beautiful vintage and French style dresses..

Store owners' Melanie and Lula have been friends for years, Allegria Boutique was born with the hope to have a space to create and share their world visions with the Brooklyn community and beyond!

Melanie is a loving and caring mother of two, Chloe and Camila. She is a fashion designer, crafter, a lover of romantic and vintage details.

Lula is a visual composer, a lover of flea markets, quirky details, colors and prints. She is also the creator of Lulaland, a whimsical children's lifestyle brand.